Tourism Innovation is very Vital – Gorilla Naming Ceremony

The previous Rwanda tourism industry organized a gorilla naming ceremony which proved the tourism body’s unique in the approach to tourism promotion. Many of the tourists were quoted saying the caravan tour enabled them to feel the country’s natural beauty in not only gorilla experience but also in other wildlife activities.

The tourists and a number of journalists were able to observe new tourism sites. During the weekend, 12 baby gorillas were named in Kinigi, Musanze district. We thank the Rwanda Development Board (RDB) for organizing a successful ceremony.

On the other hand, there is still need to put up strategies for sustainable tourism development since the government identified tourism as a way to poverty eradication.

It will extremely be better for the government to encourage the development of sustainable tourism that is socially and culturally acceptable, environmentally friendly and economically viable.

The gorilla naming ceremony is relevant and in tandem with Rwanda’s traditional culture. The government should put emphasis on ensuring the country’s visibility as a strong tourism destination and enhance Rwanda tours in the country

RDB should also improve its efforts of diversifying the country’s tourism products more than the gorilla experience to include larger market segments and longer visitor stays.

The move to take tourists to other tourism sites was therefore timely. RDB deserves all the support it can make to achieve its goals. This calls for all service providers to rise to the occasion and support this effort for individual and national benefit.

However, there is need to enhance the skills base of the personnel in the tourism industry. The personnel can achieve little if they are unable to give quality and professional services.

All in all, we should be mindful of the fact that development of the country’s tourism products should be based on the principle of sustainability -there should be a balance between development and environmental protection. To read more on safari packages in Rwanda, please click this link

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