Looking at present Rwanda, the once horrified country has surely risen from the ashes of the gruesome 1994 genocide to a safe gorilla safari destination offering life changing tour packages. The remarkable land of a thousand hills has truly progressed in promoting tourism industry that reward travelers with the unbeaten kind of gorilla and wildlife safari experiences. Rwanda’s travel experience comprise of gorilla trekking, chimpanzees, wildlife, history and cultural heritage which together have made tourism in Rwanda a success.
However despite the advancement, much more is to be done. There is great need for more professional and regionally integrated tourism in Rwanda. The highest populations of Rwanda’s tourist arrivals are from western countries with few East African residents. This therefore calls for an integrated Rwanda and East Africa as a single tourism destination so as to attract the highest population of travelers from all over the world. Among the things Rwanda development board should consider to transform its tourism industry include;
Creating a regional tourism experience
Rwanda is a small country to run tourism in isolation. This therefore calls for coordination with other East African countries so as to make regional tourism packages. More still, Rwanda mainly offer gorilla tourism but is limited with other tourism products such as game viewing in Uganda’s Murchison falls national park and Serengeti national park in Tanzania. This means that coordinating with other East African regions would draw travelers who initially visited Uganda, Rwanda and Tanzania to connect to Rwanda as a continuing one package.
Professionalizing the industry
There is need for change of attitude towards tourism industry. For the past decades, tourism industry has not been taken serious and never looked at as a first priority. Most professionals in Rwanda have not surely embraced tourism as a career but rather as an option as they look for better opportunities, which have pulled the industry behind. To address the negative attitude, the government in collaboration with other institutions of learning is called upon to prioritize tourism course for its recognition as a professional career.
Learning from others
Borrowing and applying knowledge of what other successful tourism destinations have done is a great idea for Rwanda. Each East African region has a different way of promoting tourism and has been in tourism business for a different period of time. Each time that passes, some thing new is done for the betterment of tourism sector in each country. East African is composed of five countries each of which has a different path of tourism and at a different stage of tourism development. Rwanda should therefore learn from the successes of other East African regions such as Kenya and Tanzania and use failures as stepping-stones for improvement.
Pay fair wages
Even when tourism is the main source of employment opportunities for over 1 million people in the whole region, the sector is known for less paying compared to other businesses. Apart from Kenya, other East African regions have failed to put a minimum wage for all workers in the industry. Kenya was the first country to raise the minimum wage for all workers in hotels and lodges to 9%, which is not a case in other East African countries.
Prioritizing soft skills
Since tourism industry is all about quality service, soft skills in all departments are very helpful. These skills are taught in schools and other institutions and they include customer care skills, communication skills and cooking. All departments in the tourism industry are therefore obliged to train workers to ensure quality service.
Catering for East Africa’s rising middle class
It’s unfair that East Africa travelers have always been taken as a second or third options by tour operators. European and American travelers are given the first priority even when marketing by Rwanda Development Board a government body responsible for marketing and new product development. While marketing, lucrative markets of the East African countries such as Kenya who’s middle class consists of 8 million people who spend USD7,000 to USD10,000 on holidays each year. This is much more than what western travelers spend on eating and other activities in Rwanda. East African community is the source market for Rwanda and the only thing required is extensive marketing.
Conclusively therefore, regional travel within East African countries is a way to go for Rwanda.






Here explorers are enthused around by a group of ladies who are the members of the Nyamirambo women’s group. These women implement different activities including making hand crafts such as bags, mats, baskets, making hair in their salons and many others as well as preparing local foods for the travelers. Travelers are blessed to take part in activities such as sowing, tailoring, buying art crafts which experience they cannot forget. The income earned by these women to used to support their families hence refining their standards of living.
There are numerous local markets that operate on different days of the week in Kigali. The largest local market is kimisagara market, which has different sections and operates everyday. The market offers a variety of products to the travelers which include clothes, children’s toys, fruits, bags, pans, shoes, water jugs, suitcases, sunglasses and designer watches among others. The market is managed under the control of the Kigali city council (KCC), which gives licenses to local people to own small stalls. The products are sold at affordable prices and travelers buy them for remembrance after going back to their original destinations.


