Rwanda wins the global tourism award from the ITB


Rwanda the land of a thousand hills has been awarded the best continental exhibitor of the 2015 International Tourism Bourse (ITB), from the recently concluded Travel Trade Show in Berlin, Germany.

According to the head of the Rwanda Development Board (RDB), Ambassador Yamina Karitanyi, while addressing journalists said Rwanda was able to catch the eye of every one at the exhibition because of her rich history, diverse culture and an endless wildlife experience showcased at the stand in Berlin drew a multitude of people and was a big attraction.

She further explains that this year’s major main focused on seeking out potential travelers to Rwanda through the private sector. The land of a thousand hills is edited to have won the two categories for Best African and Best Global stand at the 2015 ITB Travel fair in Berlin because this reinforces the confidence that the global market has for our country’s tourism potential.

We invite all African nationalists to come visit Rwanda and experience her unique cultural and history as well as wildlife, and also learn about your neighboring countries. Rwanda’s major aim is to link continental travel, this is an excellent period to get to know the rest of Africa. Tourists to Rwanda, Kenya and Uganda have the advantage of using a single visa to visit the three countries at a lower cost

At the exhibition, Rwanda’s stand number 113 comprised of information exchanges and presentations by Rwanda Development Board, Institute of National Museums of Rwanda, Thousand Hills Expeditions, Primate Safaris, Africa Adventure Safaris, Nyungwe Forest Lodge, Wildlife Tours Rwanda, Nyungwe Top View Hotel and Amahoro Tours with both trade and consumer groups visiting. The cultural dress, music and dance displays from the National Ballet were huge favorites.

Rwanda’s tourism sector continues to grow in the past year cementing its position as one of the key sources of foreign exchange for the country.

As of the year 2014, Rwanda’s tourism sector registered a 9% increase in the number of visitors to Rwanda. Visitors grew from 1.14 million to 1. 2 million, and revenue increased from 296.4 million U.S Dollars to 303 million U.S Dollars.
RDB has announced plans to increase earnings from tourism to 860 million U.S Dollars in the next two years.

In the African category, Kenya came second and Tunisia emerged third in Berlin. Other top 10 African countries include Namibia, Ethiopia, Mauritius, Gambia and Seychelles.

This year’s ITB attracted 186 countries and nearly 200,000 people. Today ITB has become the world leading travel show provides a great platform to show case different countries’ tourism products to the global world but also creates an opportunity for localTourism Businesses to meet, network and transact businesses with international travel buyers in a highly targeted and interactive environment.